Hugo Boss The Scent Fragrance Launch

Hugo Boss The Scent Fragrance Launch

Earlier this month I went along to the fragrance launch of The Scent, a new fragrance for men by Hugo Boss. I was rather excited for this event as I was going along with fellow blogger L’Oréal and it was at Manchester’s Hotel Gotham in their private members bar, Club Brass.

Hugo Boss The Scent Fragrance for Men Launch

Club Brass Hotel Gotham

As soon as we entered we were served with cocktails that were perfectly fitting to the theme of the event, with ingredients similar to those in The Scent and small squares of leather clipped onto the straws to give the leathery essence.

Hugo Boss The Scent Fragrance Launch Leather Club Brass Cocktail

Cocktails and Champagne at Hugo Boss The Scent Fragrance Launch at Club Brass Manchester

We were given a fragrance master class by fragrance scientist William Andrews, who helped develop The Scent. It was really interesting to learn about the process that goes into creating a fragrance. I had no idea how long it took to create the finished product, which can often be a few years.

L'oreal Blackett, Will Andrews and Samio at Hugo Boss The Scent Fragrance Launch Club Brass Hotel Gotham

The Scent is all about seduction. The fragrance has a sweet yet masculine scent; There’s a tingle of ginger, fresh lavender scent and then the leather smell comes later. So did the fragrance seduce me? Well it’s like William Andrews said ‘It’s the scent plus the man that makes the seduction’, so it’s a good job I got a bottle to take home to my boyfriend.


Hugo Boss The Scent Fragrance Launch

Hotel Gotham Club Brass Manchester Rooftop at Night

Club Brass Hotel Gotham Rooftop

What I wore:
Culotte Jumpsuit – (Similar Here)
Sleeveless Jacket – (Similar Here)
Heels – (Similar Here)
Samio Style blogger wearing M&Co culotte Jumpsuit, Sleeveless blazer and red Aldo heels

Samio x

A perfect Christmas gift for the other half, shop The Scent here.



  1. Pam
    October 28, 2015 / 12:36 pm

    you looked great and what a fab event! The fragrance sounds lovely, im sure the BF loved it 😉

    Pam xo/ Pam Scalfi♥

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